The Buri Son Campaign Experience

Beyond the Sold sticker.

Most people only see the result. You’re about to experience everything behind it.

Selected Campaigns · Last 12 Months · 00

Sold Stories.

A gently moving showcase of recent Buri Son campaigns. Click a card to turn it over and read the case study behind the sale.

The next chapter

The next Sold Story could be yours.

A successful sale is not only about the final price. It is about understanding where you are now, where you are going next, and building a campaign that supports the entire move.

Private · Obligation-free

Buri Son, Adelaide real estate agent
Your agent
Buri Son
eXp Realty
Every move starts somewhere

You are not simply selling a property. You are making room for what comes next.

Some owners are upsizing. Some are downsizing. Some are moving suburbs, restructuring investments, relocating, separating assets or simplifying life. The right selling strategy depends on what the sale needs to achieve beyond the transaction itself.

Buying the next family home

The priority may be coordinating finance, sale timing, settlement and temporary accommodation without placing unnecessary pressure on either transaction.

General information only. Where relevant, seek independent legal, financial and taxation advice.

Selling to buy

One sale. One purchase. A carefully coordinated move.

Selling and buying at the same time can feel complicated because the two transactions rarely move at exactly the same pace. The solution is not luck. It is planning the order, conditions and settlement strategy before the campaign begins.

Pathway 01

Sell first, then buy

Benefits
  • Greater clarity around available funds
  • Reduced risk of carrying two properties
  • Stronger position when making the next offer
  • Less pressure to accept an unsuitable selling price
Considerations
  • Temporary accommodation may be required
  • Storage may be required
  • A longer settlement may help
  • The ideal next property may appear before settlement
Pathway 02

Buy first, then sell

Benefits
  • The next home is secured first
  • Greater control over moving timing
  • Less risk of rushing into an unsuitable purchase
Considerations
  • Finance and bridging capacity must be assessed
  • Two property commitments may overlap
  • The selling campaign may carry more urgency
  • Deposit and settlement timing must be coordinated
Pathway 03

Sell and buy concurrently

Benefits
  • Potentially smoother direct move
  • Reduced temporary accommodation
  • Transactions may be aligned through settlement terms
Considerations
  • More moving parts
  • Contract conditions must be managed carefully
  • Settlement delays can affect both transactions
  • Communication between agents, brokers and conveyancers is essential
A typical timeline
  1. Prepare
  2. List
  3. Accept Offer
  4. Purchase
  5. Finance
  6. Settlement
  7. Move
Speak with a finance broker

General information only. Buri Son does not provide financial, legal or tax advice.

More than a settlement date

The right timeline can make the entire move easier.

Settlement terms, rent-back arrangements and subject-to-sale conditions each affect certainty, negotiation and moving logistics. Choose them intentionally.

General planning information only. Contract, cooling-off and settlement terms must be reviewed by your conveyancer or legal adviser.

The campaign before the campaign

A stronger result begins before the first buyer sees the property.

Five stages, decided in order. Each one shapes the next.

  1. Stage 01

    Objective

    Understand why the owner is selling, the required timing and the desired outcome. Every campaign decision begins here.

  2. Stage 02

    Positioning

    Review the property, local competition, recent sales and the likely buyer pool. Positioning is set before any price is quoted.

  3. Stage 03

    Preparation

    Decide what to repair, improve, style, remove — or intentionally leave alone. Preparation is targeted, not exhaustive.

  4. Stage 04

    Campaign design

    Choose the method of sale, launch timing, marketing assets and buyer strategy. The campaign is written before the photographer arrives.

  5. Stage 05

    Negotiation plan

    Establish how enquiry, feedback, offers and competition will be managed. Negotiation is designed early, not improvised late.

Preparation with purpose

Not every property needs more work. It needs the right work.

The goal is not to renovate everything. It is to identify the changes most likely to improve presentation, buyer confidence and perceived value without overspending.

Repairs and maintenanceCleaning and declutteringStyling and furnitureGardens and exterior presentationPainting and cosmetic improvementsPhotography preparationTenant or vacant-property coordinationCompliance and documentation preparation
Worth doing
  • Fixing visible maintenance issues
  • Improving cleanliness
  • Removing clutter
  • Improving lighting
  • Presenting gardens neatly
Consider carefully
  • Repainting the entire property
  • Replacing flooring
  • Professional staging
  • Cosmetic kitchen upgrades
  • Major landscaping
Usually avoid without strategy
  • Large renovations immediately before sale
  • Highly personal design changes
  • Improvements with uncertain buyer value
  • Spending that delays the ideal launch window

Recommendations depend on the specific property, likely buyer and current competition.

Price is part of the campaign

The first price decision changes every decision after it.

Pricing is not a number chosen at the end. It is the strategy the entire campaign is built around — and it directly shapes how buyers respond.

What informs the price
  • Market evidence
  • Seller expectations
  • Buyer search behaviour
  • Competing listings
  • Method of sale
  • Pricing compliance
  • Negotiation strategy
What the price affects
  • Online search visibility
  • Enquiry volume
  • Inspection attendance
  • Buyer urgency
  • Offer competition
  • Time on market

All campaign pricing and advertising must be supported by appropriate market evidence and handled in accordance with applicable South Australian requirements. A lower price does not automatically produce a higher result — the strategy behind it does.

The market around your property

There is no single Adelaide property market.

Conditions can differ significantly by suburb, price range, property type and buyer profile. A family home in Adelaide's north may behave differently from an inner-city apartment, development site or premium eastern-suburbs property.

Available stock
Buyer demand
Interest rates and borrowing capacity
Competing properties
Days on market
Construction costs
Investor activity
Rental conditions
Local infrastructure
Seasonal listing patterns
Explore your suburb

Qualitative overview only. Suburb-level data, medians and trends should be reviewed against a current source before any decision.

Selling cost estimate

Understand the numbers before the campaign begins.

Estimate common selling expenses and see an indicative amount remaining after selected campaign costs.

Estimated total selling costs
$24,200
Agent commission
$17,000
GST on commission
$1,700
Marketing
$5,500
Proceeds before mortgage
$825,800

Indicative estimate only. Does not account for every potential cost, tax, loan adjustment, discharge fee, legal fee or settlement adjustment. Seek advice from your conveyancer, accountant, lender and other relevant professionals.

View all calculators
From launch to buyer attention

Your property should not simply appear online. It should arrive with purpose.

The purpose of the campaign is not to generate meaningless views. It is to create qualified buyer attention, identify genuine buying intent and translate it into competition.

Campaign flow
  1. 01
    Launch
  2. 02
    Reach
  3. 03
    Enquiry
  4. 04
    Inspection
  5. 05
    Follow-up
  6. 06
    Competition
Photography
Video
Copywriting
Floor plans
Major portals
Social advertising
Buyer database
Agent follow-up
Private inspections
Open inspections
Enquiry response
Campaign reporting
Feedback interpretation
Where the campaign becomes a result

An offer is information. Competition is leverage.

The strongest offer is not always the first or highest headline price. Terms, finance, settlement, deposit, conditions and certainty all matter.

PriceFinance conditionsBuilding and pest conditionsDepositSettlement periodSubject-to-sale conditionsSpecial conditionsBuyer readinessOverall certainty
Offer A
Example only
Higher price
Finance
Subject to finance
Conditions
Long condition period
Settlement
Standard
Certainty
Lower
Offer B
Example only
Slightly lower price
Finance
Unconditional
Conditions
None
Settlement
Flexible
Certainty
High
Offer C
Example only
Mid-range price
Finance
Cash
Conditions
Subject to sale
Settlement
Standard
Certainty
Mixed
Professional negotiation involves more than asking each buyer for more money — it includes creating deadlines, clarifying buyer position, encouraging improved terms, maintaining engagement, communicating offers clearly, protecting seller confidentiality and avoiding unnecessary pressure.
Sold is a milestone

The campaign ends. The move continues.

After the contract is signed, conveyancers, lenders and other professionals control much of what happens next. A well-run seller experience keeps every step visible and coordinated.

  1. 01

    Contract execution

    The contract is signed and documents are provided to relevant parties.

  2. 02

    Cooling-off and conditions

    Applicable cooling-off periods and contract conditions are managed.

  3. 03

    Finance and due diligence

    The buyer works through finance and any agreed conditions.

  4. 04

    Pre-settlement preparation

    The seller organises removal, services, keys and property condition.

  5. 05

    Final inspection

    The buyer may complete a final inspection before settlement.

  6. 06

    Settlement

    Funds and ownership transfer through the appointed conveyancers and financial institutions.

  7. 07

    Handover

    Keys and agreed access are provided.

General information only. Not legal advice.

Common questions

Frequently asked questions.

Short answers to the questions sellers ask most often. Where the specific position depends on your contract, seek advice from your conveyancer or other professional.

Your next move

Before you list the property, plan the move.

Understand your property's current position, the likely buyer pool, the preparation worth considering and the campaign strategy suited to your next move.

What would you like to talk about?
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